When it comes to social media platforms, Pinterest generally isn’t the top platform that most information product developers and online learning course developers use. Check out this training tool for your reference and the comparison of optimize press product for online training with other tools. As you can see from Optimize Press reviews, engaging in as many of the top social media platforms as you can effectively manage provides significant results.
Pinterest does not match LinkedIn for its rate of return on advertising dollars. After all, according to B2B Marketing, the LinkedIn rate of return is almost 300% of the rate of return from Facebook and Twitter. But only an estimated 30% of LinkedIn traffic actually comes to LinkedIn with the intention of purchasing products or services. Pinterest users, on the other hand, largely come to Pinterest to find things to buy for themselves or their friends or their family members. Simply put Pinterest users come to buy products. Information products and online learning courses don’t generally match the typical product images shared on Pinterest, but you can make the most of Pinterest posting and pens by remembering these tips.
Get Original with Engaging Photos and Artwork
Pinterest isn’t the place to use stock content. Instead, it’s an opportunity for you to demonstrate the value of your product and online learning courses with quality images and engaging artwork. According to the Abundant Artist, Pinterest users respond best to images that are unique. It’s a great platform for developing a personality for your courses, and it can go a long way in establishing connections with potential customers.
To create original and engaging photos and artwork, you can further benefit other aspects of your information product business. As you can see from Optimize Press reviews, Optimize Press works best when the pages include original content, but you must supply that content. You don’t have to provide dozens of photos or pins in a single day. Instead, work on gradually building up the unique images that you pin. This way, you can develop a reputation and better manage the requirements. Make sure that all of the images that you use reflect some aspect of your information products and online learning courses. Because most of these products tend to be more abstract in representation, it may help to show scenes where people are doing the activities that you teach people about in the courses.
According to Entrepreneur.com, Pinterest developed, revised, and revived infographics. Infographics are some of the most expensive images to purchase because of the complex information broken into a simple but enjoyable diagram. At the same time, infographics contain tremendous power for increasing sales. People tend to view infographics as being trustworthy. Sites such as Mashable and Life Hacker rely significantly on infographics development to break down complex data and demonstrate key trends.
While you may have to hire an artist to help develop infographics for your information product platform and online learning courses, the end result should be worth your investment. Remember that infographics are filled with valuable quality information. People re-pin and share infographics so much because of the high quality that they possess.
Include Inspiration and Motivation
According to “Pinterest Business Recommendations,” it’s best to make at least a quarter of all of the pins you share inspirational and motivational. Next to infographics, inspirational and motivational pins tend to be some of the more popular re-pinned items. The main reason that these pins become so popular is because they make people feel good and they encourage them, making them believe that they can make a difference in their lives. According to Psychology Today, some of the most effective long-term advertising techniques connect to positive emotions. While fear and guilt can be powerful emotions in and of themselves, they can cause customers to pull back from the product and not want to be associated with it, particularly in the long term. Positive feelings such as inspiration and motivation, on the other hand, provide sensations that feel good. Most people want more of whatever it is that makes them feel better.
Develop Associated Products and Ideas That Relate to the Course
Take the time to develop associated product ideas and other similar image ideas that can relate to your course material. Since it’s best to pin on a slower schedule, you can take time each week to come up with different ideas for what you should put together. This shouldn’t take more than an hour or so to develop the ideas, take the pictures, and touch them up. It may help to open up the ideas to other members in the business or to bring an artist on board to assist with this project. If you hire an artist to assist you with your Pinterest posts, you can probably use one just part-time. Often times, an artist that you hire to assist you with infographics development can also help you with general image and idea development as well.
Include Pins for All Related Content on Business Site
Remember to include the option to pin all related content on your business site, online learning courses, and information product sites. In some cases, you may find that potential customers and readers decide to pin images of your products as well as testimonial images. To avoid breaking copyright laws, make sure that you use photos you have the rights to use. Don’t just use images that you get off the Internet. While copyright law can sometimes be difficult to enforce, it isn’t impossible, and you’ll make your site more appealing to Pinterest users if you include original content on your side rather than the same stock images that they see everywhere else.
Storyboard Pinterest Board Before Compiling
When you first put together your Pinterest board, it can be overwhelming. Currently, there is no Optimize Press product to review and help develop a more effective advertising program on Pinterest. Instead, you can use storyboarding techniques to create a general overview for your Pinterest board. Try to put together initial content anywhere between 12 and 20 separate images. Organize them and study their effectiveness on the board before making the board public.
Put Highest Ranking Content in the Middle of the Second and Third Rows
The old direct marketing rule to put the most valuable content above the fold applies just as much to Pinterest as to classic direct marketing. When it comes to promoting information products and online current learning courses on Pinterest, make the most of the middle sections of the second and third rows. According to “Maximizing Pinterest,” these rows catch viewers’ attention more than any other rows because they are in the direct line of sight. Because of this, they get the most attention, and they have the greatest impact.
Pin Other Images As Well
Don’t forget to take time to pin other sites’ images as well. Pinning and re-pinning are the primary methods of communication and interaction on Pinterest. These activities allow you to connect potential customers and to encourage them to do the same for your images. You can pin images for items unrelated to your specific niche but that you can helpful. For instance, if you put together a review for Optimize Press or another related business program, you could always pin the picture you take with a link to your review.